The R Taco Story

Rusty Fenton - Rusty Taco Founder

Rusty Fenton - Rusty Taco Founder

Rusty's outgoing and inquisitive nature took him on many great eating experiences, including one on a trip to Acapulco. Rusty spotted something, and went to check out what two ladies were serving on the wharf that day: Street Tacos!

He asked for a taco, he paid for a taco and he ate that taco, in spite of warnings from his wife. (There was no refrigeration in sight).
He didn’t regret it.

about us
R Taco (Rusty Taco) is a distinctive fast-casual taco concept, inspired by fun and adventure. Our menu features a variety of tasty tacos at an affordable price, in a lively and welcoming environment. Each taco is hand-made fresh and fast in our open kitchen, using ingredients made from scratch. The result is authentic Mexican street-style tacos that are both traditional and inventive, each with a unique flavor and personality. Warm chips, house-made salsas, craft beers and no-frills margaritas round out the experience. Interested in franchising your very own R Taco? Click here.

our story
The original name “Rusty Taco” comes from our founder, Rusty Fenton, who along with his partner Steve Dunn, opened the first Rusty Taco location in Dallas, TX in 2010. Rusty was passionate about food, especially tacos, and it was his dream to open a taco shop with freshly-made authentic and creative Mexican street-style tacos in a friendly and welcoming environment. After many travels and food experiences shared with his family, Rusty’s dream became a reality when he and Steve opened the first Rusty Taco in a converted gas station on Greenville Avenue.

Rusty and Steve began a partnership that encompassed the same shared values: treating Team Members and Guests like family, creating a unique and fun dining experience, becoming a part of, and giving back to, our local communities.

More Rusty Tacos soon followed, as well as a new shortened name – R Taco. We now have 15 locations in 4 states, and are growing fast. We hope you’ll come see us soon. Grab a seat, some tacos, and kick back with one of our famous Rusty Margaritas (always made with fresh lime juice and cheap tequila!), because as Rusty always said,

“Tacos are the Most Important Meal of the Day.™”